News & Events

Thai Wacoal Public Company Limited, a leader in the ladies' lingerie business that has long won the hearts of consumers and is managed by the Circular Economy Management System (CEMS), exhibited innovative products under the concept of WACOAL LOVE EARTH "NOT A COLLECTION. IT'S OUR MISSION." at the 27^th Saha Group Fair.

The company launched 2 new collections: "WACOAL INDIN" - lingerie created from the natural beauty of soil colors, enhancing the value of wearing through the use of natural fibers and renewable materials; and "WACOAL FREEDOM, freedom...without definition" - a limited underwear model, such as lace boxer briefs for men who are ready to embrace new experiences and add color to their lives. During the event, visitors also had the opportunity to engage with the "WACOAL LOVE EARTH" mission by placing icon pedestals that align with Wacoal's mission topics, such as sustainable products based on the "BCG Model" guidelines.

In addition, the company exhibited the 'Wacoal Love Earth Fashion Show 2023' presented through WACOAL FOR ALL MODEL, featuring three themes:

1. WACOAL NFT: Connecting the real world to the virtual world.

2. WACOAL FOR ALL: Wacoal lingerie for everyone, every age, every size, every cup. Each piece of Wacoal lingerie is a sustainable product, as it is made from natural or recycled materials and produced using non-toxic, environmentally friendly processes.

3. WACOAL INDIN: Lingerie inspired by the colors of the earth, available in 4 shades.