News & Events

Wacoal Reinforces Commitment to Thai Women with 25^th Year of “Wacoal Pink Ribbon – Fight Breast Cancer”
Continuing to Promote Breast Cancer Awareness and Prevention

Bangkok – Thai Wacoal Public Company Limited, a leading global lingerie brand, reaffirms its mission to support women’s health with the 25^th anniversary of its signature campaign, “Wacoal Pink Ribbon – Fight Breast Cancer.” The initiative continues to promote breast cancer awareness, early detection, and timely treatment to help reduce mortality rates among Thai women.

The event, held at Thai Wacoal headquarters, featured a lecture by medical experts from Charoenkrung Pracharak Hospital, hands-on breast self-examination training, and free preliminary screenings for over 100 participants, including employees, community members, and partner organizations.

Over the past 25 years, the campaign has reached more than 3,000 participants. This year, Wacoal, in collaboration with the Raks Thai Foundation, is expanding the program to four eastern provinces—Chonburi, Rayong, Chanthaburi, and Trat—to broaden outreach and knowledge sharing.

In addition, Wacoal has continuously introduced initiatives to improve the quality of life for breast cancer patients, such as funding Thailand’s first mobile mammography unit, donating advanced medical equipment, launching the “Hat from Heart” project to support chemotherapy patients, and providing Balancing Bras and prosthetic breasts to help post-surgery patients regain confidence in their daily lives.