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“Wacoal” claims the title of the #1 underwear brand in consumers’ hearts for the 15th
Jul 20, 2026

“Wacoal” claims the title of the #1 underwear brand in consumers’ hearts for the 15th consecutive year, receiving the Marketeer No.1 Brand Thailand 2026 award in the Underwear category

Based on a nationwide consumer opinion survey, this award reflects the confidence and trust consumers place in Wacoal, as well as serves as a source of pride for the management, employees, and everyone who has helped build a strong Wacoal brand. Every consumer voice acts as a driving force for Wacoal to continuously advance its quality, innovation, and service, in order to deliver the best possible experience to Thai women.