News & Events

"Wacoal" Reinforces Its Leadership as an Eco-Friendly Brand with the First and Only Green Label in the Textile Industry, Stepping into a Lifestyle Brand That Cares for Every Moment of Life Under the Concept "Fashion Changes, But Care for the World Never Does"
at  Saha Group Fair No. 30

Wacoal, the lingerie brand committed to caring for both wearers and the environment, is ready to step into being a Lifestyle Brand that stands beside consumers in every phase of life. The brand reinforces its vision of sustainability at the Saha Group Fair No. 30, held from June 25–28, 2026, under the concept "Fashion Changes, But Care for the World Never Does." This reflects the belief that good fashion should not only deliver beauty and confidence, but must also grow alongside sustainable responsibility to society and the environment. Wacoal reaffirms its leadership in eco-friendly fashion as the first and only lingerie brand in Thailand to receive the Green Label certification from the Thailand Environment Institute  a mark of trust certifying that products are of high quality, safe for consumers, and environmentally friendly throughout the entire production process.

Mr. Thammarat Chokwatana, Chairman of Thai Wacoal Public Company Limited, said: "In addition to Wacoal being trusted as the No. 1 lingerie brand for 15 consecutive years, receiving the Marketeer No.1 Brand Thailand award from 2011–2026, another key point of pride is being a brand that operates its business alongside environmental responsibility, having received Green Label certification, which reflects quality, consumer safety, and an environmentally friendly production process at every step. Because every choice of Wacoal means caring for yourself, the people around you, and our world at the same time." At the Saha Group Fair No. 30, Wacoal has set up booths under 3 special zones, namely:
           LOVE EARTH  Experience the Wacoal Bra Wall, which tells the proud journey of Wacoal, reflecting its commitment to creating beautiful fashion alongside environmental responsibility, as the first and only lingerie brand to receive "Green Label" certification — guaranteeing that every Wacoal piece goes through a toxin-free, environmentally friendly production process at every stage, with no residue exceeding standards for substances such as heavy metals, carcinogens, and hazardous chemicals.

            The display showcases stories of giving and sharing through various social and environmental projects that Wacoal has continuously carried out, reflecting its commitment to running a business alongside sustainably creating value for communities and the world. Old bras of any brand can also be donated through the "Wacoal Bra Day, Old Bras We Ask For" project box, to be disposed of properly.

The brand also presents health-focused innovations such as Rachel, a muscle-supporting bodysuit, and SMART X: Back Support, a back-support shirt that helps enhance comfort and quality of life every day.

ONLINE SHOPPING  Opening up a new-era shopping experience through a Live Studio that connects online shopping conveniently, quickly, and seamlessly.

TRANSIT COLLECTION by Wacoal x Pony Stone  A collection that reinterprets sexiness in a new dimension, blending the charm of lingerie, loungewear, and outerwear fashion together without limits, reflecting the identity of the modern woman who dares to be different, confident, and ready to embark on every moment of life, with a distinctive style, comfortable wear, and openness to self-expression.

Another major highlight is "WACOAL FASHION SHOW 2026," presenting Wacoal's latest collection, with the TRANSIT COLLECTION by WACOAL x PONY STONE as the highlight product, conveying the concept of a journey that goes beyond all limits through a signature Street Luxury style that seamlessly blends lingerie, loungewear, and outerwear, together with Pony Stone's signature design that merges lightness in the Wacoal way, catering to the lifestyle of the younger generation who live life on-the-go. Also featured: WACOAL MOTION WEAR, sportswear that responds to every movement  beautiful in every motion, confident in every move; and WACOAL LOVE EARTH, eco-friendly lingerie certified with the Green Label, guaranteeing safety, free from toxins, and environmentally friendly throughout the production process  "The closer to your heart, the more it must be trusted, for you and the world." The event also featured a special show by Charlotte Austin Vasita Hameneau, Wacoal's latest brand ambassador.

"Wacoal does not aim only to create products that meet consumer needs, but also strives to create good value for society and the environment, so that every wear becomes part of sustainably caring for the world," Mr. Thammarat concluded.